Repositioning a Boutique Hotel in the Dolomites: The Deer Mountain Case Study
The Deer Mountain Hotel: Repositioning a Boutique Hotel in the Dolomites Through Branding** This is the case study of The Deer Mountain Hotel, a branding and repositioning project rooted in the Italian Dolomites, near San Candido. It began as the transformation of an underperforming 3-star hotel into a design-led boutique retreat.What it became was something more revealing: a lesson in how branding, finance, architecture, and
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