Hotel Concept and business plan
Der Mountain Hotel will be a small luxury hotel in the North of Italy — the first of a new brand that could disrupt the many mountain-themed properties that make up much of the Italian hospitality market.
The idea is to inaugurate a proper design hotel, locally rooted but with an international vibe, that fills an obvious void in this niche of the market. The current swath of supposed boutique hotels is dominated by local families who frequently fail to offer the service, aesthetic, and artistry that style-minded travelers look for in luxury accommodations.
The flagship Der Mountain Hotel will open in Carezza Dolomites, with the potential to develop and expand as a leading luxury brand throughout Italy, Austria, and Bavaria. These luxury small hotels will embody the essence of the region in a way that the current offerings lack.
The Der Mountain Hotel represents a simple yet powerful hospitality concept: understated luxury. The hotel will focus comprehensively on the guest experience. It will be a property that is an outgrowth of its rugged surroundings while providing the cosmopolitan vibe essential to outperform its competitors. We’ll set the stage for higher ADR, along with higher and longer occupancy rate — a careful balancing act SLH has finessed over our years in the industry. We are making a destination hotel that is as much a part of the travel experience as the mountains and countryside themselves.
The building scouted for the first Der Mountain Hotel is a pension currently in operation in an outstanding location with a view of the Dolomites and minutes away from charming Carezza with its small town and lake.
This “all-in” concept (hotel + restaurant + spa) for a small hotel will draw on a more international clientele looking for a stylish escape in the midst of one of the most beautiful mountain regions in Italy. Der Mountain Hotel will feature room service, a unique restaurant, and a spa looking out on a serene landscape. These three components of the property will allow it to establish itself as the flagship of a singular, highly successful brand.
We are working with an eye for locality — crafting a style that transcends the cheesy, stereotypical trends that pervade the Italian hospitality scene. In terms of design and guest experience, at the moment, we can’t identify a single existing competitor that’s in the same league as Der Mountain.
SLH is devising a strategic development plan that carefully allocates resources to enhance the Der Mountain guest experience. Our design plans notably avoid the useless frills and absurd expenses that plague so many hotel renovations. We envision a common area fireplace with a library for guests and ample seating for people waiting to enter the restaurant.
The restaurant itself will be a standout amenity, with its delicious Italian food attracting an outside clientele. Similarly, the onsite spa, with its tranquil ambiance, will soothe and invigorate guests before they even arrive at the massage table.