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“Turning hospitality assets into iconic boutique brands with soul, coherence and market power”

By Leonardo Annecca, Hotel Brand Director

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Categories

  • Design & Branding
  • Financing of Hotels Real estate
  • hospitality consultants
  • Hotels concepts
  • Hotels for sale
  • Hotels Investments
  • Hotels Journal
  • How Tos

Recent Posts

  • Hotel Pilar Antwerp: A Boutique Hotel With Soul
  • Twentyone Hotel Kifisia: The Chateau Marmont Feeling
  • Repositioning a Boutique Hotel in the Dolomites: The Deer Mountain Case Study
  • BoHo Hotel Prague – When Modern Hotels Lose Their Soul
  • Monsieur Didot, Athens
  • Hotel Brand Strategy in Boutique Hospitality: How to Do It Right

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Antwerp, you did your thing. Hotel Pilar was all m Antwerp, you did your thing.
Hotel Pilar was all mood — calm light, sharp design, zero noise.
Grazie Christophe @hotelpilar for the perfect stay.
I could never imagine that 48 hours in Prague coul I could never imagine that 48 hours in Prague could bring so much inspiration. Grateful for the quiet beauty of @hotelbohoprague - and perfect night at the National Ballet theatre 😎
Prague days, hotel nights. Notes in hotel journal. Prague days, hotel nights.
Notes in hotel journal. Link in bio.
Happy New Year — and happy birthday to everyone wh Happy New Year — and happy birthday to everyone who shares this special  day with me.”
⸻ Milano in the 80s. I was a teen, not chasing fa ⸻

Milano in the 80s. I was a teen, not chasing fashion but always drawn to style.
From Armani I learned simplicity—always blue, never black.

Beyond the grief of millions, I’ll miss what he symbolized: a generation of Italian men who built beauty from hard work, passion, and vision.

RIP Giorgio 🤍
With NYC Saturday’s , I’m bringing my dedication With  NYC Saturday’s , I’m bringing my dedication and passion to help you go further in life—beyond what you may even think is possible right now. It’s my greatest joy to spark a light within you, igniting potential and possibilities you may not yet see.
If I can inspire even a small shift within you, that will be the most rewarding part of my weekend. 

#Inspiration #PersonalGrowth #LifeCoaching #NYC
✨ Reframing the Concept of Well-Being ✨ I’ve per ✨ Reframing the Concept of Well-Being ✨ 

I’ve personally experienced the profound shift from *well-doing* to *well-being*, and it’s transformed not just how I live but how I define success. 

In a world that celebrates high performance and relentless achievement, I’ve learned that true fulfillment isn’t measured by accolades or accomplishments. Instead, it’s found in cultivating virtues like integrity, kindness, and balance—the timeless principles that lead to a life of flourishing. 

When we shift our focus from external validation to inner alignment, something incredible happens: performance improves, happiness deepens, and life feels truly *meaningful*. 

This mindset shift isn’t just theory; it’s a practice that I bring into my holistic life coaching. By embracing these principles, high achievers can unlock their greatest potential while nurturing their well-being. 

What does well-being mean to you? Have you experienced the difference between “doing” and “being”? Let’s start a conversation in the comments! 🌱
Greece, with its rich history and timeless beauty, Greece, with its rich history and timeless beauty, has always felt like the motherland of our civilization. While some islands have embraced the glitz of the “Mykonos” lifestyle, Paros remains a hidden gem, radiating the simplicity and inspiration that have moved us for centuries. 

Today, I choose this breathtaking island to begin my journey into holistic life coaching.

As I embark on this new path, New York City, Paris, and Milan will be my satellite homes—places where our paths will cross as I bring this inspiration to you on the go.
“If someone is trying to help you when they need h “If someone is trying to help you when they need help, that is LOVE “ 🖤

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Sales, development and branding of small Boutique hotels