hotels journal BoHo Prague — when advantage goes unused Staying at BoHo Hotel, what strikes me most is not what is missing, but what is wasted. This hotel has a competitive advantage that many large lifestyle brands would envy:it is small, central, refined, and part of Small Luxury Hotels of the World. And yet, it behaves as if it were trying to blend in. Across the square,
There are hotels that try to impress.And then there are places like Monsieur Didot Hotel, which do something far more difficult: they remain a house. Tucked into a narrow, busy Kolonaki street, the building doesn’t announce itself. It doesn’t perform. It simply exists — an old Athenian home, reimagined into six rooms without losing its domestic rhythm. You arrive as if you were
In the highly competitive boutique hospitality market, brand strategy is often misunderstood or addressed too late in the development process. Many hotels invest heavily in design, marketing campaigns, or digital platforms, yet struggle to achieve meaningful improvements in occupancy, ADR, or brand recognition. The issue is rarely the execution. Most often, it is the absence of a clear hotel brand strategy. What Is Hotel Brand