The Secret to Creating a Lucrative Boutique Hotel Brand? Begin Outside of the Hotel!
Let’s be clear: a hotel and a boutique hotel are two different things. People go to a hotel because they have to. People go to a boutique hotels because they want to. Since the first boutique hotel debuted in New York in 1994 — the Royalton, designed by Philippe Starck, a major innovator in lifestyle hospitality — a wave of imitators spanned